Another MIPIM is behind us, but for this one we followed the rule “the more, the merrier,” and so a total of 4 people made their debut in Cannes this year. It was interesting seeing how differently everyone experienced an event of this magnitude, and for our first timers it was definitely baptism by fire.
One important thing the whole team learned is that there is no such thing as being too prepared for an event such as MIPIM. The size of the venue alone is enough to overwhelm most first timers, so it’s necessary to get familiar with the venue layout ahead of time, because once you get there you won’t have enough time to do it properly.
The sheer number of pavilions and stands at MIPIM makes it easy to lose your way, and potentially be late for your meeting, so in order to avoid that situation it’s good to know that there are people designated to help you connect with other professionals in the industry. Based on our experience, it’s best to find one of these people and ask them to help you locate stands where you are supposed to have a meeting, as well as to point out any other places in the venue (such as specific lounges or the First Timers HQ) where you scheduled meetings. Alternatively, you can choose to sacrifice a couple of hours your first day at MIPIM, walk around the event, and locate any stands where you scheduled meetings.
The part of the preparation which is unavoidable is researching the companies who might be of interest to you. Now, this is where the real work begins. Every year more than 25,000 people attend MIPIM, so we started combing through MIPIM’s database a few months ahead (most people register for the event during December, January, and February, though). We found that it’s best to contact people via email, but a phone call is still quite a powerful tool in business, so don’t shy away from dialing a few phone numbers.
Once you have your list of people you would like to meet with, and you’re ready to send meeting requests, make sure you pay attention to where their stand is located; remember, the Palais des Festivals et des Congrès is huge, and it is going to take you a several minutes to walk from one side to the other, so once you start scheduling meetings it’s best to arrange them based on where the stands are located. Also, while MIPIM does have its own platform, we can attest that using the calendar on your phone is much more efficient as it offers more options (like reminders, for example, or the ability to sync it with other useful apps on your phone).
All in all, it was a pleasure experiencing MIPIM once more, especially with a few first timers on our team. We are more than excited to see what next year will bring and how the world of real estate is bound to change.